Broadband cable operators view TV Everywhere as the answer to which competitive service?

Broadband cable operators view TV Everywhere as the answer to which competitive service?

• A. Live broadcasting
• B. The streaming of media over the internet or OTT
• C. DVD rental services
• D. Traditional cable subscriptions

Answer: (B)

TV Everywhere is perceived by broadband cable operators as a competitive response to the streaming of media over the internet, commonly referred to as over-the-top (OTT) services. This approach allows cable companies to provide their subscribers with access to their TV content on various devices, such as smartphones, tablets, and PCs, streaming it live or on-demand much like OTT services do. By implementing TV Everywhere, cable operators can enhance their value proposition, offering the convenience of viewing their content anytime, anywhere, thus directly addressing the competition from streaming platforms like Netflix, Hulu, and others that have gained significant popularity due to their flexible viewing options. This strategy not only retains existing subscribers but also helps in attracting new customers who are looking for similar flexibility and content availability.

TV Everywhere is perceived by broadband cable operators as a competitive response to the streaming of media over the internet, commonly referred to as over-the-top (OTT) services. This approach allows cable companies to provide their subscribers with access to their TV content on various devices, such as smartphones, tablets, and PCs, streaming it live or on-demand much like OTT services do.

By implementing TV Everywhere, cable operators can enhance their value proposition, offering the convenience of viewing their content anytime, anywhere, thus directly addressing the competition from streaming platforms like Netflix, Hulu, and others that have gained significant popularity due to their flexible viewing options. This strategy not only retains existing subscribers but also helps in attracting new customers who are looking for similar flexibility and content availability.